![]() It’s a big world where new things happen every day, in every YouTube niche. Careful market analysis and data-driven decisions will help you even the odds and weather the storm.There is always something to make a video about. What matters is how you respond to the challenge. You don’t market an app in a single day, and sometimes fate will throw a wrench into your plans. Keyword Popularity Trend for the “cheap flights” in the US Your to-do list for ASO keyword research Same as you can see below for “cheap flights” keyword: the trend is not there anymore due to lockdown alone. With COVID-19 the examples are hyperbolized (and more clear to see), of course, but on a smaller scale, these insights prove invaluable for long-term decision making. ![]() A less savvy ASO marketer would blame their app optimization strategy, which otherwise is not at fault here. You can see clearly here that the target market has crashed. ![]() Now let’s compare the trend data to the Popularity Trends for the major keywords. Visibility Score chart for the Airline Tickets apps Situations like that can spur panic among marketers and ASO managers, forcing them to re-evaluate their app metadata, unless they know why exactly that happened. Travel as a whole has absolutely crashed due to the lockdown, and that means the Travel apps see very little downloads and exposure. Now let’s look at a category that’s not seeing growth right now. With the Keyword Visibility Score, you can analyze these two charts and see the market fluctuations more clearly. Yep, the apps trended too, until a certain point. But are the fitness apps trending too? Is there a connection? Let’s have a look at an example below: Visibility Score chart for the Fitness apps As you have seen in the picture above, the “30-day workout” keyword is trending. It will help you to get a clear overview of the situation and aid your decision making. When your app traffic sees a decrease, see the Keyword Popularity Trends and the Keyword Visibility Score on the ASO dashboard. It is crucial to be able to distinguish the failure of your app optimization strategy from the failure of the market you target. The more data you have at your disposal, the better you can see the whole picture. A competent strategy is a part of a successful venture, and naturally, you have to know your playground. One keyword is unlikely to make your app shine, of course. That is a valuable insight, worth exploiting and incorporating into an app store optimization effort.Ĭapitalizing on Market Visibility Analysis This example keyword is on a steady rise and will continue to trend by the looks of it. Here’s a popular keyword in action, outlined for the beginning of 2020 in the US: Keyword Popularity Trend for the “30-day workout” in the US Say we want to check out how Fitness and Workout apps are holding out right now (it’s a hot trend during the lockdown for sure). You can see the trends per any country available on Google Play and App Store. To get started, go to your AppFollow account, open your keyword list, and click on the Chart icon next to the current Popularity value. In case you’re just starting to optimize your app for the app markets, you should see how to do ASO Keyword Research and learn how to track ASO KPIs and metrics. With its help, you can target the most relevant keywords and make a maximum return on your App Store optimization efforts.ĪppFollow gets the App Store keyword popularity data directly from Apple, and Google Play Store keyword popularity is carefully calculated from more than 20 different parameters. AppFollow’s Keyword Popularity Trends feature helps you see the local and global trends behind this important metric. The keyword search popularity metric is what it says on the tin: the popularity of a given keyword in a given period of time. ![]() Introducing our new Keyword Popularity Trends! You need every advantage out there in order to keep climbing the ranks, now more than ever.Īnd we got you there. It’s a matter of survival for many businesses. ![]() With COVID-19 lockdown around the world, everything is online, and the competition on the app markets is ever so stiff. ![]()
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